About Us

A cheerful family of five poses indoors at a lively event, holding vibrant silicone coloring mats by HeyDoodle amid balloons and guests.

How we came to be

HeyDoodle was born from a desire to keep my children engaged particularly when we were out and about. As a qualified architect and mother of three, I recognized the gap in the market for a product that combined education, fun, and sustainability.

Since launching in 2019, HeyDoodle has grown from a personal solution to a beloved brand trusted by almost 40,000 families! We are committed to innovating products that are resourceful and provide value, but also encourage reusability through creating quality products that will last!

Bea x

A young girl in a bright dress leans over a colorful silicone HeyDoodle mat, calling, “Hey Doodle! Pway my song ADAIN!”.

Why the name?

It was late one night when I was mulling over what to name this new business when a fond memory popped into my head.

My 4 yr old at the time struggled to pronounce her Gs and would be yelling at the Google Home device 'HEY DOODLE! HEY DOODLE! PWAY MY FAVORITE SONG ADAIN!'

And the name stuck.

Humble Beginnings

A person at a table displays colorful HeyDoodle silicone coloring mats at an outdoor market; shelves of boxed mats fill a basement in 2020.
Left: market stall displaying colorful HeyDoodle silicone coloring mats; right: shelves with boxed silicone activity products. Captions note 2019, 2020 milestones.
A woman showcases colorful reusable silicone activity mats for children at a booth; signs highlight innovation and growth awards.
Two scenes: left, a woman receives an award on stage with a red Champion Awards 2023 banner; right, a woman explores equipment in a colorful workshop.
A cheerful crowd celebrates in a vibrant, colorfully decorated HeyDoodle warehouse. Text beside a doodled bear marks their 2023 move.
Two photos: Left, HeyDoodle’s colorful silicone activity mats at a German fair booth; right, a group in a Victoria warehouse. Cartoon bear and airplane accents.

Our Mission

HeyDoodle exists to empower learning, encourage reusability and enhance family well-being, through our business culture and our innovative, reusable play products.

Our Values

Our values underpin everything we do at HeyDoodle – we believe that building community is essential to building a great product and focus on creating an impact.
A bold outlined shooting star with five points and a flowing tail, surrounded by lively sparkle marks, ready to color on silicone.

Pursuit of Excellence

In product quality, performance and outcomes
A black and white line drawing on silicone depicts a hand holding a thick marker, ready for creative coloring and doodling.

Maintain adaptability

Being flexible, responsive and open to change.
Outline illustration of a rocket with three fins and a round window on a white silicone mat, trailing smoke, ready for coloring.

'One-up'

Don't do what's been done, do it better.
Outline of two hands forming a heart on a silicone mat, with three accent lines above for kids to color and reuse creatively.

Heart to heart

We care about people as people, not just customers.

Explore our range